// redpointrack.com
Operational architecture
for the AI-native era.
Latest essay
“The Shareholder Agreement Nobody Reads (And Why It's the Only Document That Actually Matters)”
May 18, 2026
We help founder-led companies redesign how work flows through their organizations — using AI in the parts most people don't see. The back office, the dispatch, the coordination layer between teams. Mostly in trades, construction, marine, field service, logistics, and vertical SaaS. $5M–$100M, operationally dense, ready for the next operating model.
Latest essay
“The Shareholder Agreement Nobody Reads (And Why It's the Only Document That Actually Matters)”
May 18, 2026
Essays.
Operator Intelligence. Weekly long-form writing on AI-native operations, post-SaaS organizational design, and what we see inside real businesses.
The Studio
An operator-architect practice
built around three pillars.
The pillars feed each other: insight from engagements becomes Lab tooling and Operator Intelligence essays; the writing creates the audience that fills the engagement pipeline; the Lab tooling makes engagements faster and more durable.
Systems Lab
Tooling from the practice.
The Lab is where repeated client patterns get turned into reusable tooling. Built once, refined across engagements, selectively offered to clients beyond the practice.
Foner
Inbound communication agent for trades operators. Answers the phone, qualifies callers, books appointments, sends a daily digest. Currently in production with paying customers.
AppLookr
Developer observability for operator-founders and small teams. Session replay, error tracking, AI-assisted triage. Built for the operator who needs the signal without the enterprise observability budget.
In the Lab
Operational memory layers. Dispatch copilots. Sequencing engines. Knowledge routing. Tools emerging from current engagements that may graduate to standalone products once they're proven across multiple clients.
Who we work with
Operationally complex
founder-led companies.
Operationally complex companies between $5M and $100M in revenue. Founder-led or operator-led. Running into the wall where the human-coordination model stops scaling.
Mostly in trades, construction, marine and field service, logistics, energy infrastructure, and vertical SaaS for physical-world industries. Also: operationally dense B2B SaaS companies redesigning sales, customer success, and back office around agents.
Engagements are deep, not broad. A handful at any time.
About
Twenty-five years inside
operationally messy businesses.
Peter Sperry runs the Studio. Twenty-five years inside operationally messy businesses, including starting and selling a SaaS company in automotive. Off-grid systems, custom builds, multiple software companies — the kind of mixed corpus that produces a useful bridge between the world of agents and the world of dispatchers.
Based in Wyoming, working across North America. Studio founded 2011, restructured 2026 around AI-native operational architecture as the central thesis.