About
We build things.
Then we talk about it.
RedpointRack is a product studio and consultancy based in Wyoming. We ship our own projects, consult for startups navigating hard technical decisions, and document the whole process along the way.
The Short Version
I started RedpointRack in 2011 building web apps for small businesses. Over the years, that turned into SaaS platforms, ecommerce systems, automotive software, and eventually AI integrations.
Along the way, I've delivered 1000+ projects — some as a solo developer, some managing offshore teams of 20+. I've learned what works, what doesn't, and which $50K mistakes you can avoid if someone just tells you upfront.
Now I split my time between building my own products (in the open) and helping other founders make the technical decisions that actually matter. No slide decks, no frameworks, no fluff — just the stuff that ships.
How we operate.
Build in public
We document what we're building, what's working, what's breaking. Transparency builds trust and forces better decisions.
Ship, then polish
Perfect is the enemy of shipped. We get things in front of real users fast, then iterate based on what they actually do — not what we think they'll do.
Boring technology
We use proven tools — Postgres, Next.js, Tailwind. The interesting work goes into the product, not the plumbing. Novel infrastructure is a liability.
Real tests, real data
If a test mocks the database, it proves the mock works — not the code. We test against real infrastructure because that's what production looks like.
1000+
Projects delivered
2011
Year founded
15+
Years of experience
Got a project?
Whether you need help with an AI pivot, a product build, or just a second opinion on architecture — let's talk.